Title of article
Categorizing of price satisfactions base on KANO model (Case study: Sony computer company in IRAN)
Author/Authors
Abdolahzadeh، Samin نويسنده Department of management and accounting University of Tehran kish International campus , , Nazari، Mohsen نويسنده Associate professor of Tehran University, head of management department , , Hasan gholipour، Tahmores نويسنده Associate professor of Tehran University, assistant of Tehran school management ,
Issue Information
روزنامه با شماره پیاپی 0 سال 2014
Pages
14
From page
205
To page
218
Abstract
The aim of this article is categorizing the price satisfactions based on KANO model. In order to collect data the questionnaire have been used which are distributed between 193 costumers of Sony Computer Company in Iran market. In order to analyze data and concluding results, the SPSS software is used. Also our research is based on structural equation model. The results show that in terms of the impact of price satisfaction, Steady decline in prices has the highest impact on customer satisfaction and price. On the other hand, Relevance price-income people, has the highest frequency of customer perspective and so on motivational aspects and performance analysis are also identified.
Journal title
Applied Mathematics in Engineering, Management and Technology
Serial Year
2014
Journal title
Applied Mathematics in Engineering, Management and Technology
Record number
1037890
Link To Document