Emerging factors in user evaluation of the World Wide Web

This study develops an integrative model and conceptually-based scales for evaluating the extent to which Web services satisfy information needs that arise outside the traditional organizational/work domain. Three streams of literature are considered: usage of the Web, user satisfaction with the Web, and individual performance and the impact of information technology. Based on this literature, as well as focus groups and pilot surveys, questionnaire items were developed and analyzed across three surveys. Predictors of performance included greater weekly usage, finding information on hobbies and interests, ability to find information on the Web that is current, reduced shopping cost and travel, finding otherwise difficult-to-locate information, and fun/entertainment.