Title of article
Online purchase intentions: A multi-channel store image perspective
Author/Authors
Tibert Verhagen، نويسنده , , Willemijn van Dolen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2009
Pages
6
From page
77
To page
82
Abstract
The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.
Keywords
Bricks-and-clicks , Online store image , Offline store image , Online purchase intention , Multi-channel synergy
Journal title
Information and Management
Serial Year
2009
Journal title
Information and Management
Record number
1226887
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