Title of article

How newcomers can undermine incumbentsʹ marketing strengths

Author/Authors

Clayton G. Smith، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1995

Pages

8

From page

61

To page

68

Journal title

Business Horizons

Serial Year

1995

Journal title

Business Horizons

Record number

123348