Title of article

The postmodern explained to managers: Implications for marketing

Author/Authors

Bernard Cova، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1996

Pages

9

From page

15

To page

23

Journal title

Business Horizons

Serial Year

1996

Journal title

Business Horizons

Record number

123428