Title of article
On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations
Author/Authors
Murray Young، نويسنده , , Charles Steilen، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1996
Pages
4
From page
77
To page
80
Journal title
Business Horizons
Serial Year
1996
Journal title
Business Horizons
Record number
123437
Link To Document