Title of article
Co-branding partners: What do they see in each other?
Author/Authors
Melvin Prince، نويسنده , , Mark Davies، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2002
Pages
5
From page
51
To page
55
Journal title
Business Horizons
Serial Year
2002
Journal title
Business Horizons
Record number
123825
Link To Document