• Title of article

    Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis

  • Author/Authors

    William T. Ross Jr.، نويسنده , , Frédéric Dalsace، نويسنده , , Erin Anderson، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    14
  • From page
    23
  • To page
    36
  • Keywords
    Channel managementSales forcemanagement , Direct versusindependent , OutsourcingChannel governance
  • Journal title
    Business Horizons
  • Serial Year
    2005
  • Journal title
    Business Horizons
  • Record number

    123963