Title of article
The all-American beer: a case of inferior standard (taste) prevailing?
Author/Authors
David Y. Choi، نويسنده , , Martin H. Stack، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
8
From page
79
To page
86
Keywords
Brewing industry , beer , lock-in , STANDARDS , path dependency
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
123969
Link To Document