Title of article
Real estate franchising: The case of Coldwell Banker expansion into China
Author/Authors
Ilan Alon، نويسنده , , Ke Bian، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
9
From page
223
To page
231
Keywords
Coldwell Banker , Shanghai , CHINA , Master franchising , Internationalization , Real estate
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
123984
Link To Document