Title of article
Strategic corporate social responsibility as global brand insurance
Author/Authors
William B. Werther Jr.، نويسنده , , David Chandler، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
8
From page
317
To page
324
Keywords
Strategy , Brands/brandmanagement/brandloyalty , GLOBALIZATION , Stakeholder(s) , Corporate socialresponsibility
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
123994
Link To Document