Title of article

Public relations comes of age

Author/Authors

David Robinson، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2006

Pages

10

From page

247

To page

256

Keywords

Stunt marketing , PLACEMENT , PROMOTION , public relations

Journal title

Business Horizons

Serial Year

2006

Journal title

Business Horizons

Record number

124040