Title of article
The Greydollarfella: An endangered species or a market opportunity?
Author/Authors
Stephen Ogden-Barnes، نويسنده , , Stella Minahan، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
6
From page
287
To page
292
Keywords
Marketing , Male customers , Retailing , Consumer behaviour
Journal title
Business Horizons
Serial Year
2006
Journal title
Business Horizons
Record number
124046
Link To Document