Title of article

Buzz marketing for movies

Author/Authors

Iris Mohr، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2007

Pages

9

From page

395

To page

403

Keywords

Motion pictures , movies , Marketing , PROMOTION , Buzz marketing

Journal title

Business Horizons

Serial Year

2007

Journal title

Business Horizons

Record number

124113