Title of article
Research for product positioning and design decisions: An integrative review
Author/Authors
Anil Kaul، نويسنده , , Vithala R. Rao، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
28
From page
293
To page
320
Keywords
Model comparison , BCVL , LISREL , AIC , Model selection
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124356
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