Title of article
Analyzing channel structures of business markets via the structure-output paradigm
Author/Authors
Louis P. Bucklin، نويسنده , , Venkatram Ramaswamy، نويسنده , , Sumit K. Majumdar، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
15
From page
73
To page
87
Keywords
relationships , Relationship marketing , Correspondence analysis , Dyads
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124373
Link To Document