Title of article
Competitive reaction versus consumer response: Do managers overreact?
Author/Authors
Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
17
From page
103
To page
119
Keywords
Salesperson accent , Physical attractiveness , Categorization theory , Communication effectiveness , Personal selling
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124375
Link To Document