Title of article
Exploratory consumer buying behavior: Conceptualization and measurement
Author/Authors
Hans Baumgartner، نويسنده , , Jan-Benedict E. M. Steenkamp، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
17
From page
121
To page
137
Keywords
Competitive reaction models: Market share models: Marketing strategy
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124376
Link To Document