Title of article
The impact of the quality of a marketing decision support system: An experimental study
Author/Authors
Gerrit H. van Bruggen، نويسنده , , Ale Smidts، نويسنده , , Berend Wierenga، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
13
From page
331
To page
343
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124388
Link To Document