Title of article
Do managers ov rreact to each othersʹ promotional activity? Further empirical evidence
Author/Authors
Roderick J. Brodie، نويسنده , , André Bonfrer، نويسنده , , Justine Cutler، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
379
To page
387
Keywords
Residual centering , ations , Brand extensions: Empirical generali
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124391
Link To Document