Title of article
What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice
Author/Authors
Eva M. Thelen، نويسنده , , Arch G. Woodside، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
21
From page
125
To page
145
Keywords
Retailing: Channels of distribution: Database marketing
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124405
Link To Document