Title of article
The dynamics of the service delivery process: A value-based approach
Author/Authors
Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده , , Jos Lemmink، نويسنده , , Jan Mattson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
13
From page
231
To page
243
Keywords
children , Affective reactions: Facial expressions , Attitude toward the ad , Attitude toward the brand
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124410
Link To Document