• Title of article

    Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

  • Author/Authors

    Jan Roelf Bult، نويسنده , , Hiek van der Scheer، نويسنده , , Tom Wansbeek، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    8
  • From page
    301
  • To page
    308
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124418

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124418