Title of article
Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications
Author/Authors
Sachin Gupta، نويسنده , , Pradeep K. Chintagunta، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
17
From page
341
To page
357
Keywords
Perceptual mapping , Value mapping , Correspondence analysis , EM estimation , Two-way two-mode frequency data , Probability matrix decomposition , Latent class analysis
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124421
Link To Document