• Title of article

    The changing dynamic of consumer behavior: implications for cross-cultural research

  • Author/Authors

    Susan P. Douglas، نويسنده , , C. Samuel Craig، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    17
  • From page
    379
  • To page
    395
  • Keywords
    Aggregate scanner data , Asymmetric market share models , Empirical study , Model comparisons
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124423

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124423