Title of article
Defending your brand against imitation: Consumer behavior, marketing strategies, and legal issues : by Judith Lynne Zaichkowsky. Westport, CT, Quorum Books, 1995, 184 pp. ISBN: 0-89930-829-5.
Author/Authors
Margy P. Conchar، نويسنده , , George M. Zinkhan، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1997
Pages
2
From page
397
To page
398
Keywords
Unit of analysis , Consumer behavior , research design , cross-cultural research
Journal title
International Journal of Research in Marketing
Serial Year
1997
Journal title
International Journal of Research in Marketing
Record number
124424
Link To Document