• Title of article

    Is your brandʹs loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm

  • Author/Authors

    C. B. Bhattacharya، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    15
  • From page
    421
  • To page
    435
  • Keywords
    brand loyalty , market share , Scanner data: Dirichlet
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124426

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124426