• Title of article

    A model of inertia and variety-seeking with marketing variables

  • Author/Authors

    P. B. Seetharaman، نويسنده , , Pradeep Chintagunta، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    17
  • From page
    1
  • To page
    17
  • Keywords
    Variety seeking , heterogeneity , Habit persistence , State dependence , Logit , Brand choice , Inertia
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1998
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124431

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124431