• Title of article

    An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

  • Author/Authors

    Frenkel ter Hofstede، نويسنده , , Anke Audenaert، نويسنده , , Jan-Benedict E. M. Steenkamp، نويسنده , , Michel Wedel، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    14
  • From page
    37
  • To page
    50
  • Keywords
    Laddering: :Ylcasurement: Conditional independence , Convergent validity
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1998
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124433

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124433