• Title of article

    Co-opetition : by Adam M. Brandenburger and Barry J. Nalebuff, New York, Currency, 1996, 290 pp.

  • Author/Authors

    Aric Rindfleisch، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1998
  • Pages
    3
  • From page
    79
  • To page
    81
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1998
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124436

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124436