Title of article
Performance of the integrated random coefficients covariance probit model: Implications for brand choice
Author/Authors
B. P. S. Murthi، نويسنده , , Kannan Srinivasan، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
20
From page
137
To page
156
Keywords
New product diffusion , conjoint analysis , Situational variables , Consumer preferences , Adopter categories
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124442
Link To Document