Title of article
Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness
Author/Authors
David Glen Mick، نويسنده , , Corinne Faure، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
15
From page
293
To page
307
Keywords
Launch strategy , New product performance , New product marketing
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124449
Link To Document