Title of article
The effects of privatization on marketing capability and activity in Poland
Author/Authors
David Shipley، نويسنده , , Graham Hooley، نويسنده , , Tony Cox، نويسنده , , Krzysztof Fonfara، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
15
From page
367
To page
381
Keywords
Measurement scales , Market orientation , Non-nested tests , 2SLS
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124454
Link To Document