• Title of article

    Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game

  • Author/Authors

    James A. Dearden، نويسنده , , Gary L. Lilien، نويسنده , , Eunsang Yoon، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1999
  • Pages
    18
  • From page
    57
  • To page
    74
  • Keywords
    Buyer behavior , Choice models , Context effects , Scaling methods , Multidimensional scaling
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1999
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124465

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124465