• Title of article

    The impact of business objectives and the time horizon of performance evaluation on pricing behavior

  • Author/Authors

    Sev K. Keil، نويسنده , , David Reibstein، نويسنده , , Dick R. Wittink، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    15
  • From page
    67
  • To page
    81
  • Keywords
    pricing , Business objectives , Time horizon
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124480

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124480