• Title of article

    The impact of brand credibility on consumer price sensitivity

  • Author/Authors

    Tülin Erdem، نويسنده , , Joffre Swait، نويسنده , , Jordan Louviere، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    19
  • From page
    1
  • To page
    19
  • Keywords
    brand equity , Brand choice models , Credibility , Signaling theory , Information economics
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124493

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124493