• Title of article

    Entry strategy for radical product innovations: A conceptual model and propositional inventory

  • Author/Authors

    Elisa Montaguti، نويسنده , , Sabine Kuester، نويسنده , , Thomas S. Robertson، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    22
  • From page
    21
  • To page
    42
  • Keywords
    diffusion , Takeoff time , Radical product innovation , Entry strategy
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124494

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124494