• Title of article

    Segmenting consumers using multiple-category purchase data

  • Author/Authors

    Carrie M. Heilman، نويسنده , , Douglas Bowman، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    28
  • From page
    225
  • To page
    252
  • Keywords
    segmentation , Multi-category , Brand choice , mixture models , Logit models
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124506

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124506