Title of article
Retail segmentation using artificial neural networks
Author/Authors
Derrick S. Boone، نويسنده , , Michelle Roehm، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
15
From page
287
To page
301
Keywords
Artificial neural networks , cluster analysis , Retailing , segmentation
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124509
Link To Document