• Title of article

    Trust is a key factor in the establishment of long-term relationships between business suppliers and their clients. The development of trust is particularly important within service industries because of the abstract nature of most service products. Prior

  • Author/Authors

    Wagner A. Kamakura، نويسنده , , Michel Wedel، نويسنده , , Fernando de Rosa، نويسنده , , Jose Afonso Mazzon، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    21
  • From page
    45
  • To page
    65
  • Keywords
    Cross-selling , Customer relationship management , Database marketing
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124518

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124518