• Title of article

    Service quality measurement plays an important role in assessing service performance, diagnosing service problems, managing service delivery, and determining employee and corporate rewards. This study examined question order effects on service quality mea

  • Author/Authors

    Willem Verbeke، نويسنده , , Richard P. Bagozzi، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    26
  • From page
    233
  • To page
    258
  • Keywords
    embarrassment , Self-conscious emotions , Sales call anxiety , Personal selling
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124528

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124528