Title of article
The role of inclination and part worth differences across segments in designing a price-discriminating product line
Author/Authors
Dilip Chhajed، نويسنده , , Kilsun Kim، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2004
Pages
8
From page
313
To page
320
Keywords
Marketing , Quality-type attributes , Efficient design , Product line design
Journal title
International Journal of Research in Marketing
Serial Year
2004
Journal title
International Journal of Research in Marketing
Record number
124554
Link To Document