• Title of article

    The impact of channel function performance on buyer–seller relationships in marketing channels

  • Author/Authors

    Gerrit H. van Bruggen، نويسنده , , Manish Kacker، نويسنده , , Chantal Nieuwlaat، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    18
  • From page
    141
  • To page
    158
  • Keywords
    Relationship marketing , Channel services , Channel functions , Channel management , Buyer–seller relationships
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124571