Title of article
The impact of channel function performance on buyer–seller relationships in marketing channels
Author/Authors
Gerrit H. van Bruggen، نويسنده , , Manish Kacker، نويسنده , , Chantal Nieuwlaat، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
18
From page
141
To page
158
Keywords
Relationship marketing , Channel services , Channel functions , Channel management , Buyer–seller relationships
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124571
Link To Document