• Title of article

    Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?

  • Author/Authors

    Daniel Klapper، نويسنده , , Christine Ebling، نويسنده , , Jarg Temme، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    16
  • From page
    239
  • To page
    254
  • Keywords
    heterogeneity , Loss aversion , Reference price
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124576

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124576