• Title of article

    Incentive-based compensation to advertising agencies: A principal–agent approach

  • Author/Authors

    Hao Zhao، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    21
  • From page
    255
  • To page
    275
  • Keywords
    Compensation methods , Principal–agent theory , Advertising agency
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124577

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124577