Title of article
An exploratory look at supermarket shopping paths
Author/Authors
Jeffrey S. Larson، نويسنده , , Eric T. Bradlow، نويسنده , , Peter S. Fader، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
20
From page
395
To page
414
Keywords
RFID (radio frequency identification) , Retailing , Clustering techniques , k-medoids clustering , Shopping behavior , Exploratory analysis
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124585
Link To Document