• Title of article

    Connecting power with locus of control in marketing channel relationships: a response surface approach

  • Author/Authors

    Stephen Keysuk Kim، نويسنده , , Ping-Hung Hsieh، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    17
  • From page
    13
  • To page
    29
  • Keywords
    Market potential , Market uncertainty , New product performance , Positional advantage , Innovation speed , Competitive intensity
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124592

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124592