• Title of article

    Brand equity in the European fruit and vegetable sector: A transaction cost approach

  • Author/Authors

    Marta Fern?ndez-Barcala، نويسنده , , Manuel Gonz?lez-D?az، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    14
  • From page
    31
  • To page
    44
  • Keywords
    brand equity , price premium , Marketing , transaction cost economics , Case Studies
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124593

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124593