Title of article
The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions
Author/Authors
David Gotteland، نويسنده , , Jean-Marie Boulé، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
15
From page
171
To page
185
Keywords
Instrumental use of information , Market Orientation , environmental conditions , New product performance
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124600
Link To Document