Title of article
Empirical generalizations from brand extension research: How sure are we?
Author/Authors
Raj Echambadi، نويسنده , , Inigo Arroniz، نويسنده , , Werner Reinartz، نويسنده , , Junsoo Lee، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
9
From page
253
To page
261
Keywords
Brand extensions , Empirical generalizations , Replications , Multicollinearity , Residual-centering
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124606
Link To Document